About · Boys Fart
Boys Fart is a vintage-collegiate apparel brand with a mission to normalize fiber.
The facts
Ninety-five percent of Americans do not get enough dietary fiber.[1] The USDA recommends 38 grams a day for adult men and 25 for adult women.[2] Most adults eat about 15.[3] The shortfall is linked to heart disease, type-2 diabetes, colorectal cancer, obesity, and a longer list of digestive problems than most people realize.[4-6] This is standard government dietary data. It is in every nutrition textbook. Almost nobody talks about it in daily life.
The argument
Fiber is the most underused health intervention in American life. It is cheap. It is simple. Getting to 30 grams a day costs effectively nothing, and doing it for forty years compounds into a measurably different old age.
We would like the word fiber to carry more weight in American culture ten years from now than it does today. A clothing brand is a surprisingly good vehicle for that.
The product
Heavyweight cotton. Printed in the United States. The motto rides on every piece: Fiber Vincit Omnia. Boys Fart and Girls Fart are the two collections. Both unisex.
[1] Quagliani, D., & Felt-Gunderson, P. (2016). Closing America's fiber intake gap: Communication strategies from a food and fiber summit. American Journal of Lifestyle Medicine, 11(1), 80–85. https://doi.org/10.1177/1559827615588079
[2] Institute of Medicine. (2005). Dietary reference intakes for energy, carbohydrate, fiber, fat, fatty acids, cholesterol, protein, and amino acids. The National Academies Press. https://doi.org/10.17226/10490
[3] Hoy, M. K., & Goldman, J. D. (2014). Fiber intake of the U.S. population: What we eat in America, NHANES 2009–2010 (Food Surveys Research Group Dietary Data Brief No. 12). U.S. Department of Agriculture, Agricultural Research Service. https://www.ars.usda.gov/arsuserfiles/80400530/pdf/dbrief/12_fiber_intake_0910.pdf
[4] Reynolds, A., Mann, J., Cummings, J., Winter, N., Mete, E., & Te Morenga, L. (2019). Carbohydrate quality and human health: A series of systematic reviews and meta-analyses. The Lancet, 393(10170), 434–445. https://doi.org/10.1016/S0140-6736(18)31809-9
[5] Barber, T. M., Kabisch, S., Pfeiffer, A. F. H., & Weickert, M. O. (2020). The health benefits of dietary fibre. Nutrients, 12(10), 3209. https://doi.org/10.3390/nu12103209
[6] Barber, T. M., Kabisch, S., Pfeiffer, A. F. H., & Weickert, M. O. (2020). The health benefits of dietary fibre. Nutrients, 12(10), 3209. https://doi.org/10.3390/nu12103209